Ash to Art project for the Glasgow School of Art Development Trust - Producer.
25 world famous artists created new works from the remains of the Charles Rennie Mackintosh Library at the Glasgow School of Art which burnt in a fire in 2014. The two year project, culminated in an exhibition and auction at Christies London on the 8th March 2017 which raised £700,000 for the fund. The campaign also won a Gold Lion at Cannes.
For Ash to Art, I engaged international artists and negotiated shipping, photography & auction estimates. Commissioned portraits of the artists, the exhibition space and the works. Sourced PR material and coverage for the press campaign. Produced a website, book, social and print assets to elevate the campaign. Managed a celebration of the project, thrown at 180, The Strand, London.
Selected Artworks by : Grayson Perry, Douglas Gordon, Anthony Gormley, Peter Blake, Joseph Kosuth, Tacita Dean, Jenny Saville, Anish Kapoor, Nathan Coley, Conrad Shawcross, Jim Lambie, Idris Khan & Martin Boyce.
Creatives : Bill Hartley & Giles Hepworth,JWT. Client : GSA. Photography : William Bunce.